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Elementor
I first worked with Elementor at a studio involved in their rebranding process, where I defined the brand core, colors, typography, and layouts for their marketing assets. Later, I joined the company to create campaigns and design complete visual languages for each initiative.
״You Wish״
Holiday Campaign
The campaign launched for Christmas with a playful, humorous tone.
It introduced a series of fictional holiday gifts designed especially for web creators.
The project included designing the products themselves and crafting a graphic identity for the entire campaign—featuring a landing page, ads, GIFs, and videos.
Web Creators Campaign
Web Creators are everywhere, yet often remain unseen.
This campaign set out to celebrate them as a diverse, vibrant community.
At its core was an icon system I conceptualized, allowing users to select their skills and build personal visual ID cards as Web Creators.
The idea came to life through an interactive landing page, where participants assembled and shared their identities, and continued across social media, merchandise, and a filmed commercial.
I led the art direction and created the full graphic language for the campaign.
Web Love Notes
A playful internal project celebrating Valentine’s Day, featuring illustrated greeting cards and love letters from Web Creators to the tools they use every day.
I wrote and illustrated the entire series, which was later shared online with Elementor’s user community.
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